Company Analysis

McDonald’s Analysis and Valuation

SUMMARY McDonald’s (MCD) is the world’s largest Quick-Service Restaurant (QSR) as measured by system-wide sales (i.e., sales directly to end consumer).  MCD has twice the sales of Yum! Brands (e.g., KFC, Taco Bell, Pizza Hut), the next closest competitor, while having roughly 5,000 fewer units worldwide.  MCD operates throughout the world but is mainly established … » Continue Reading